Factors behind the Growth and Increasing Globalization of Ted Baker Essay

Factors behind the Growth and Increasing Globalization of Ted Baker Retail Brand - Essay Example The present research has identified that in recent years, Ted Baker retail has introduced the variety of items rather than men’s wear that includes women wear, children wear, sleepwear and same accessories such as shoes. The retail has divided the store into different departments to enhance the accessibility of the items in the store. The retail has created its good reputation by providing better quality and services to a customer. Good reputation brings about the increased selling of product through word of mouth to different consumers located in different geographical areas. The selling of retail products across the globe has led to a collection of large revenue for the company, which in turn increases the retails profit. High profit lead to the expansion of the retail sector to other areas since the retail has saved that provides capital to start another store. By the end of the paper, the learner should know the factors underpinning the growth and increased globalization o f Ted Baker retail sector. Ted Baker retail mainly focuses on quality improvement for the products that they sell to the customer. The retail emphasizes better quality and better design in order for them to attract large potential buyers willing to make purchases. Kelvin, the founder of Ted Baker states that better products and better design form the key success for his retail store. He says that the retail focuses on design, tailoring, and pattern since they know that it will command higher prices than that of their competitor. In contrary, the high price worth the quality of product sold and the customer is prepared to pay the extra bit for the product as compared to those sold by the competitor.