Imagining the Hansen Family and Birmingham Bomb Kills Four

Alyssa Prior 2/7/13 English 3rd period Mr. Haydon ?â€Å"There are things that we don’t want to happen but have to accept, things we don’t want to know but have to learn, and people we can’t live without but have to let go† (Unknown Author). As a nation, the people will be faced with adversity but with every step we accept, learn, cherish and let go. Anna Quiden, writer for Newsweek magazine, describes the aftermath of the attacks of 9/11. She writes this for the friends and family of te victims and all the concerned Americans across the country. Her article is filled with hope, so that the people can stand together and unite as one.Another hardship that has shaped America was written in the New York Times in 1963, by Claude Sittton called â€Å"Birmingham Bomb kills 4. † This article was written about the riots and the bombing of a church in Birmingham, Alabama during the civil rights movement in thedeep south. He writes to inform the people of the events happening and to describe that there was no such thing as â€Å"separate but equal† in the radically divided town of Birmingham. In the articles â€Å"Imagining the Hansen Family† and â€Å"Birmingham Bomb Kills 4,† both authors use tragic imagery to passionately portray the devastation, destruction and death caused by hate. The article by Anna Quiden, â€Å"Imagining the Hansen Family,† she uses dramatic imagery to portray the feeling ofdevastation and destruction of the horrific event that changed America. In this article by Quiden, she relies back to the hard past. â€Å"They left behind not so much monumental mass of rubble, but tricycles, sweater drawers, love letters, flower beds, books, video cameras, unpaid bills, untidy kitchens, mothers, fathers,uncles, brothers, sons, daughters, friends from Maine to California. 9/11 didn’t just affect the people who died, it affected a whole nation, whether you knew people that wereinvolved or not. So much was left behind, houses, families, a life. The author uses this form of polysyndeton to show that they didn’t take down buildings when they crashed those two planes, but they took people’s lives. â€Å"But what they were doing was blowing families to bits. † It really sets a somber tone, seeing all was lost in this one day, in these few hours. It makes it feel more real, having all the factors of, the daily routine of life.This uses logos, pathos, and ethos in just this one quote. The emotion pours out of the article, the logic in all that was lost, and the reputation of Americans. Hardships happen every day, all throughout American history, there will be some in the future, some in the present, and some in the past that have shaped us a nation. ?We often look back to our past to see where we have come. In the â€Å"Birmingham Bomb Kills 4† by Claude Sitton, he uses vivid imagery to describe the scenes of the tragic bombing on the dangerous s treets of Birmingham.In the article, Sitton reports, â€Å"The blast blew gaping holes through the walls†¦ Floors of offices in the rear of the sanctuary appeared near collapse†¦ splintered window frames, glass and timbers. † Four little girls were subject t the bomb in the church. Sitton explains that three of children’s parents are teachers. He shows the true tragedy of death of innocent children in the church, a holy place of God. The article sets a sympathetic and knowledgeable tone. It has all the facts from the incident, how they found the girls â€Å"huddled under debris. † This quote paints a picture for the reader, bringing the scene to the eyes.The imagery is clear and realistic. Sitton probably entered these type of details through imagery to appeal to your emotional senses of pathos. This tragic imagery puts a feeling of sadness into the article, not only touching the reader’s heart but putting the author’s emotion into the ar ticle too. America has experienced tragedies every day, but these events are what make this nation, The UNITED States of America. In conclusion, both Quindlen and Sitton show both sides of tragic events. The imagery used in the articles sets a realistic tone, emphasizing the great emotion that came with both of these tragedies.Innocent lives were taken, four little girls and other countless blacks in the civil rights era and innocent lives in the collapse of the twin towers of 2011. Both changing a nation, shaping it and bringing the people together. Unbelievable events of sorrow still impact America to this day, as the nation honor the lives to the people that sacrificed for all we have, for America. In the articles, both authors use vivid imagery of American disasters and the loss of innocent lives to emphasize its effect on the people that rise as nation through the debris of hate. ?

Poet Compare/contrast Essay

John Steinbeck and Ernest Hemingway were drawn to different aspect of life, which was shown in their writing as naturalistic and realistic, respectively. The similarities of these two writers were primarily surface similarities- not only did they live and write in the same time period, but both also won the Pulitzer Prize for literature ten years apart from each other. Although alike in many ways, Steinbeck and Hemingway had completely different approaches to their writing. John Steinbeck had youth on his side – the passion, the child eyes, and the heart of what a true writer looks for in his writing. Hemingway had the wisdom of mind. Though Hemingway was only three years older, Steinbeck did not begin writing until at least nine years after Hemingway published his first major novel, A Farewell to Arms (1929). Throughout Steinbeck?s life he looked at the world for his inspiration. During Steinbeck?s early adult years, the world was an ugly place for a writer. What good would a writer be in a Great Depression if no one could afford to buy his books? College was not an option for his future. Getting a job, and then keeping it, was something to be worked at. Even Ernest Hemingway knew this fact of life; and soon after high school he, too, began to search for a career. Hemingway?s immediate future, during World War I, Happened to include being an ambulance driver for the Red Cross and fighting for his county. After the war he continued to write and publish till his death of self-inflicted wounds. Personal experience was the basis for the writing of both Steinbeck and Hemingway. Writing was not for love or heroes, but for capturing the story of life on paper. Appealing to the people is what made John Steinbeck and Ernest Hemingway the role models set forth today, and what made them the pacesetters for writing.

Books: Digestion and Best Friend Essay

Books Books are the best friend a person can have. For they are the kind of friends that are never disloyal. A person is never going to feel alone or bored in the presence of books. So, books can be read out of passion as a hobby or to gain knowledge and information. For that, some books are to be tasted, others to be swallowed; and some few to be chewed and digested. There are certain types of books which can only be tasted. To taste a book is just to have some sensations out of reading it which may be like or dislike it and it stops there without any further clinging to it, so the taste can be good or bad. Novels, dramas, short or long stories all belongs to this category because readers may like or dislike what they are reading. Nonetheless, it is doubtful whether they are going to remember any or some of them. For example, when I was fifteen years old, I read Agatha’s Christie Hickory Dickory Dock. I admit that I do not remember the events at all but what I remember is liking it very much. Another example is pride and prejudice by Jane Austen, I loved it very much when I studied it but now I cannot remember all the events, but only some. For my friends, some of them do not remember the events at all and others remember some of them. For the second kind some books are to be swallowed. When one swallows an antibiotic capsules, he does not swallow it because of liking it but because it is necessary for his health. Researches, educational books, law books and many others belong to this category. For me I hate reading researches and scientific articles but I have to read it when I am asked to do a research. For some friends of mine, educational books such: history, geography and biology books are some of their worst nightmares. However, they have to go through them because of their grades. This category books are like multiplication tables to a child. One does not like going through this kind of books but has to because of his own benefit whether it is educational or informational benefit. Then, the third type of books which are to be chewed and digested. To chew any kind of food is to grind it with one’s teeth. There is no hurry in this process, he should grind every bit of the food in his mouth to make it easy to digest. This process is applicable to books. To this category belong grammar books, phonetics books, religion books, poetry and great and complex drama such as Shakespeare’s and Aristotle. These books or works are timeless and difficult to understand at once. They need a lot of time, meditation and contemplation to be fully understood and absorbed. For example, grammatical rules needs time and practice to be understood. Other example is Qur’an it is almost impossible to understand it if one’s read it in a rush. This special book needs lots of meditation and contemplation to understand all of its meanings. For me I faced some difficulties when I studied phonetics because I did not know how to study it. Actually, I did not know that I should study it with my full attention focused on it. However, when I knew, it became one of my favorite courses. Grammar and phonetics books are troublesome to my colleagues. Because they need lots of time and concentration in class and they do not like to do that. Nevertheless, these kind of books are needed to enrich our knowledge and to make us used of concentration. Books are one’s best friend. It is impossible to feel bored in the presence of them. they are essential to develop one’s information and enrich his mind with knowledge. It does not matter witch kind of books one’s read because they all have information inside of them. Whether the book is from to be tasted kind, to be swallowed kind or to be chewed and digested kind.

Business Research Methodology Essay Example | Topics and Well Written Essays - 1750 words

Business Research Methodology - Essay Example The objective of this research proposal is to understand and analyse factors affecting behaviour of consumers while purchasing products of Apple Company. In order to obtain essential research data related to the company and various strategies implemented by the company, extensive secondary research has been done. The study will try to figure out the relationship between factors affecting consumer behaviour and its relationship with purchasing decisions made by the consumers. The overall aim of the study has been divided into smaller objective and each objective has been studies thoroughly. The study has used both qualitative and quantitative method for data collection as well as data analysis. Primary data is collected through questionnaire as well as focus group methods. Contents Contents 3 Introduction 4 Research Questions 5 Literature Review 5 Research Methodology 6 Justification 6 Research Methods 6 Research Philosophy 6 Research Approach 7 Research Strategy 8 Data Collection Met hod 8 Data Analysis 9 Reference List 10 Introduction The use of computer tablets and smartphone has seen a dramatic increase in the recent past. Also, mobile applications have taken up the last spot in various gossips around mobile industry. Latest mobile applications companies such as Apple have revolutionalised the distribution of technologically advanced products. They have also become extremely visible and one of the most profitable part of the company. For decades, consumers have been the most puzzling and complex factor for the marketing and business professionals. Consumer behaviour, decision making processes, reasons for various choices etc, have always been the topic of interest as well as awe for these marketers (Blackwell, Miniard and Engel, 2006). However, with the help of technology as well as various business analysis tools, marketers have been able to crack many of these puzzles. That is why the study of consumer behaviour is one of the critical factors in every busin ess strategy (Pride and Ferrell, 2012). The study of consumer behaviour considers various reasons such as situational, personal, social and psychological, reason for shopping products and services, buying and using them, becoming loyal customers and disposing them. Mobile communications have hugely impacted the way individuals and communities interact with each other and perform business. Smart phones have become a must have item for executives and business professionals because the offering of smartphone are more advances and versatile compared to regular mobile phones. Several factors can be attributed to customers getting attracted to a particular product or service as well as switching from one product to another. These can be product quality, design and style and support services offered by the products (Hoyer and Macinnis, 2008). In case of mobile and technological products, competition is more intense. Availability of technology has made the competition tough and decreases th e overall life of mobile products. Thus, companies now require to be constantly innovating in order to survive in the market. Consumer behaviour can also be affected by various other factors such as situational, psychological, personal, family and culture. Marketers try to find out the various trends so that they are able to reach their target customers in the most convenient and cost-effective way. Marketers also try

Decreasing the Prevalence of Drunk Driving Essay

Decreasing the Prevalence of Drunk Driving - Essay Example The prevalence of drinking is seen to be highest in young adults due to the fact that they lack much experience on the road, and inappropriate consumption of alcohol impairs their driving skills. Therefore, the following program of reducing driving under the influence will be beneficial to the young age groups. This program will provide a check and balance that will help to reduce the amount of injuries or death on the road. This program has three subsections namely: the extended use of interlocks, increasing the use of sobriety check points and maintaining of a minimum drinking age of 21 years. The use of ignition interlocks was to prevent drivers who have their blood alcohol concentration was above a specified level from starting their cars. The interlocks consisted of an alcohol detector that was tamper proof and a system to reset the driver periodically to test for sobriety. This is a precaution that been in effect for quite some time. By 2011, 49 states had enacted a law that pe rmit the use of interlocks for some of the offender that were caught driving under the influence of alcohol (Breind 45). A study carried concluded that all those drivers convicted with drunk driving have drastically reduced after their vehicles were fitted with ignition interlocks. A lot of live have also been saved in the process. A survey has shown that this strategy is highly efficient in preventing the re arrest for drunk driving and has subsequently reduced incidents of accidents. Sobriety checkpoints are road blocks that the law enforcers have put to stop cars on a systematic basis in order to spot drivers who are driving under the influence

Comment Essay Example | Topics and Well Written Essays - 250 words

Comment - Essay Example The post further states that we should begin to be mindful of the waste we dump into our environment and stop giving much thought to the big cars we want to drive without caring about the effect it has in our environment (Kasting and Seifert 123). The importance of caring for our natural resources like the water catchment areas and reducing the rate of using fossil fuels to help restore our environmental sanity is also highlighted in this post. The industrial revolution increased the need for more raw materials and this prompted the increased degradation of our natural resources to help feed the demand for industrialization but at the expense of destroying our environment. Technological growth has also not had any significant impacts on the fight to end global warming but has created avenues for people to have shortcuts and cheats in accomplishing their tasks (Kasting and Seifert 123) In conclusion, I want to concur with the post that all the blame of the environmental damage so far done on our environment is on human beings due to the activities and inactivity towards preserving God’s gift to

Ted.com Essay Example | Topics and Well Written Essays - 500 words

Ted.com - Essay Example This led Maskowitz to eventually determine that rather than developing a singular product, companies must develop a series of variations on this product to appeal to a broad range of people. The video goes into relay when Prego asked Maskowitz to help them develop a sounder product. Maskowitz responded by developing a multi-differentiated product line. Rather than attempting to determine the most popular spaghetti sauces among this group, Maskowitz worked to determine the groupings for form that would be the most popular. It was ultimately determined that extra-chunky was one of the popular types of spaghetti sauce that had not been developed yet had considerable public demand. Prego would release this brand and go on to net over $600 million dollars over the next decade. The main point Gladwell is making is that rather looking for universal answers, companies must consider human variability when designing products. Seth Godin on standing out As my major is finance and marketing, I c hose a video on marketing referred to as Seth Godin on standing out. Seth Godin is a recognized entrepreneur and blogger, and is greatly concerned with marketing in the digital age. This particular video considers ways that individuals can stand out in the contemporary marketing world.

The European sovereign debt crisis during 2010-2011 Essay

The European sovereign debt crisis during 2010-2011 - Essay Example Historically, when a sovereign nation’s governmental debt exceeds the annual GDP of the country, the risk increases proportionately that the country will default on all or a portion of the debt requirements, particularly in the circumstances where the debt instruments are held by foreigners or in another currency than the national coin. The ability of sovereign nations to generally print money without formal external control is well established and the example of Zimbabwe is an extreme example of this, but the United States has also reached a debt level that is over $15.5 trillion USD or near 100% of the annual GDP outlook, while the economy is also declining and recessionary,. The U.S. Federal Reserve may also print money to bailout banks in the U.S. and abroad, as it has done following the Lehman bankruptcy, but the Eurozone situation is more complex. Nations like Greece now have their debt valued in Euros rather than Drachma and the sovereign is no longer able to print mone y, deflate the currency, and cover government debts in the manner of the U.S. central bank. Instead, it appears as if Greece will either default or be bailed out by other Eurozone members, while Wall Street and stock markets around the world react daily to these events and news stories as they herald serious consequences for the international economy that is interconnected during the era of globalization. Political Dynamics of the Eurozone Economy The Eurozone is a political experiment that involves a common currency (the Euro) and a number of sovereign nations that retain their political autonomy in budgetary and domestic affairs while moving together towards ever greater unity in government on the supra-national level. This dichotomy has led to the nations of the Eurozone abandoning their national currencies, but still operating domestically with differing levels of economic production, taxation, social expenditures, and national debt levels. The U.K. and Switzerland remain outsid e of the Eurozone and under their own traditional currencies, the Pound and Swiss Franc. Germany, France, and other Northern European nations are generally seen as being economically stronger than the Southern European countries, with the acronym â€Å"PIGS† being used for the countries Portugal, Italy, Greece, and Spain with the worst economic outlook, budgetary problems, and largest national debt requirements in comparison to GDP. Ireland has been considered a part of this group by some (PIIGS), as the country experienced generally the same problems in an overheated banking, real estate, and finance sector which formed a bubble and popped, leaving the taxpayers and national government responsible for the bailout. Yet, while Ireland and Iceland have already crashed previously before the 2008-2009 meltdown in their national economies due to the problems in financial regulation and overextension of risk taking via leverage in investment banking, the

Analysis of UK Economy in Comparison with Qatar Economy Essay

Analysis of UK Economy in Comparison with Qatar Economy - Essay Example This essay presents a brief informative analysis of the economic statuses of the United Kingdom and Qatar. These countries demonstrated high levels of economic development in recent years. Economic trends usually differ from country to another. Economists have developed several economic measures to determine which country is ahead of the other in terms of economic progress. The availability of goods and services to the citizens of the country and the affordability of the commodities may be used to know how the citizens are in terms of accessibility to the national income. Other factors that are looked at in determining the wealth of the nation in comparison to another include; health facilities accessibility and affordability, food, housing and other social amenities. The U.K. wealth is one of the best in the globe. The lifestyle of the people of the kingdom is desirable, and the state is ranked among most developed economies of the world. The wealth of the kingdom is also one of the oldest, aging back to the pre-colonial period. The country was thus able to amass wealth from the colonies and developed itself on various social and industrial sectors. There are various components of the UK that can be put into comparison with Qatar. During the economic meltdown that was experienced globally, the country sought to protect her banking industry and therefore was not strictly harmed. The country’s GPD is mainly supported by the natural gas investment. More than 50% of the GDP is obtained from this industry.

MBA Essay Writing for B-Schools Essay Example for Free

MBA Essay Writing for B-Schools Essay I come from a land of unparalleled physical beauty and the home of my heart- ‘India’. Today, I consider myself extremely fortunate to be here in United States which is also known for its best Academic Curriculums. For past two years, ever since I moved to States, I had been hoping and planning to earn an MBA degree and am excited to now be on the cusp of making that dream a reality. I’ve come a long way from the shy college freshman who initially could hardly even thought of being a ‘Class Representative’ because it would involve so much interaction with the fellow students and faculty, whom I hardly knew. But I conquered those first challenges and went on to become the faculty’s pet. My path hasn’t always been easy, but through the challenges and goals I’ve set for myself, I’ve grown into a Confident, Thoughtful and Respected leader at my work place and personal life. And I know that these new skills will serve me well as I embark on this next scholastic challenge and the career I see before me post MBA. I’ve chosen this specific MBA program because it provides strong conceptual oversight into the modern practice of management and good understanding of how to apply the theory we read in the course room to practice in the business environment. I see this as perfectly in-step with my goal of pursuing a career as a leading Marketing professional. I am sure the continued group work with my fellow students from various back grounds will serve to cement my new found confidence in my own abilities and ideas. My interest in ‘Marketing’ first sparked during my first year of Bachelors in ‘Advertising, Sales Promotion and Sales Management’ when I conducted a workshop on Personal Selling skills, in the college campus and was awarded with the ‘Creative Ability’ certificate. I was also selected to work for the State Level Exhibitions Fair for which I was awarded with the certificate of honor in making the event successful. Later, after a couple of On the job training during my semesters, I completed my undergraduate with distinction and all geared up for the Big change hence forth.. In this ever broad global market place, I am aware of what an asset being a Multi-educated is, and to that end I plan to pursue my studies further before I hit the market. There how I pursued a one year ‘ International Post Graduate Diploma in Risk Management’ to improve my marketability. Soon later, I was offered to work with a Portal Company where I gained practical experience for about an year designated as ‘Communication Analyst’. Currently, if I am admitted to your program, I will bring with me Enthusiasm, Dedication and a Stalwart work ethic. I am proud of what I have accomplished thus far in my life and see much of it as a stepping stone towards a successful future in the business world. I now need to expand my skill set beyond its current level and I see the curriculum offered at ‘Adelphi University’ as a perfect way to do so.

The Indian Television Reality Programmes Kaun Banega Crorepati Media Essay

The Indian Television Reality Programmes Kaun Banega Crorepati Media Essay In India, reality shows hosted by celebrities have become salient execution strategy to make the show successful, where top Indian celebrities host different reality shows apart from endorsing several brands. This research paper has tried to find out the factors which affect people choice towards different reality show. Later by taking one very popular Indian reality show Kaun Banega Crorepati efforts have been made to understand that among two stalwarts of Indian celluloid world Amitabh Bachchan and Shahrukh Khan who is the better host of the show and why? Q score technique has been used to understand the same. Focus group discussion containing people from different demographic variable was conducted to understand the reason of variation in viewership of this show from 2000 to 2012.Further; this research can be treated as a base for celebrity selection for hosting a reality show or brand endorsement by producer/directors/marketers advertising agency. Introduction India is one country, which is known to idolize the stars of the celluloid world.  Therefore, it makes tremendous sense for a TV show/ reality show to engage a celebrity for its hosting. In India, there is an exponential potential for a celebrity hosted event to be perceived as genuinely relevant and entertaining, thereby motivating viewers to come for watching it. The impact of the celebrity on a viewer depends upon the likability of viewer regarding the celebrity. Some celebrities have a huge fan following thats why they are able to attract more people for their respective show/s, ultimately increasing the viewership of that TV show/ reality show. 21stcentury has witnessed the advent development of a lot of technologies. Due to the advent of technology, it becomes easier for people to take the advantage of the same. The role of television as a media is increasing day by day. These days we can see a lot of people opting for DTH, therefore, now we dont have to rely on the cable to see the programmes on television. Due to this the viewership of people has increased to a greater extent. There was a time when people enjoyed watching religious serials, educational programmes, movies songs which provided entertainment. However, the meaning of entertainment seems to have changed and now a day reality shows have become the flavor of small screen. The small screen has been flooded with reality shows, namely X Factor, Just Dance, Little Champs, MTV Roadies,  Emotional Atyachar, Ratan Ka Rishta,  Comedy  ka maha mukabala, MTV Stunt Mania, Kaun Banega Crorepati, etc. and the list goes on. Moreover, most of the reality shows have been hosted by one celebrity or other. The basic assumption behind celebrity hosting the reality show is that the value associated with the celebrity is transferred to the brand of the reality show and therefore helps to create an image that can be easily referred by viewer. Henceforth, by association of celebrity with the reality show can very quickly establish the credibility, get immediate recognition and improved viewership. However, there are so many risks associated with such celebrity hosts. The viewership could slide down drastically just as quickly as it moved up the viewers mind due to some problem in celebrity image, career graph etc. Literature Review (Khatri, July-Dec. 2006) has opined that the celebrity endorsement does not itself guarantee sales. It can create a buzz and make a consumer feel better about the product, which in turn has to come to expectation of customers as a real star by delivering the promise. (Ibrahim, 2010) observed that using celebrity where the measurable results of such high cost strategy do not justify the amount of money that companies spend on utilizing celebrities. The allocated budget for using celebrities needs to be reallocated in other marketing areas such as marketing research and marketing insights to understand customers needs in more details. (Datta, 2010) has concluded that there are lots of challenges involved in finding the right celebrity match with product or service. Further, he opined that for the success of celebrity endorsement right fit between celebrity and band endorsed is must. (S.K.Dube, 2011) has observed that in India now a day, the use of celebrity endorsement/advertising for companies has become a trend and a perceived as winning formula of corporate brand equity building and products/ services marketing. The use of celebrity for brand promotion is increasing day by day but it cannot be treated as an assured strategic tool to enhance market share, demand of the product or even profit because it mainly depends upon suitability of celebrity with a product and brand as well. (Kineta Hung, 2011) from a survey involving 1,030 respondents has found that consumer celebrity worship is a significant antecedent to endorser effects; over-endorsement by a celebrity is an important moderator; and this model is robust across field like sports and entertainment celebrities. (Gouranga, 2011) concluded that celebrity is an important factor of interest to generate more positioning of interest in the minds of consumers rather than message and background set up at the time of recall in advertisements. So celebrity acts as an effective component of advertisement to make the advertisements more effective. (Jayant Sonwalkar, 2011) observed that in a country like India, celebrities act as major opinion leaders and since awareness levels are low, celebrities play a major role in brand recall. Celebrities are helpful in initiating a desired state need among people. The respondents usually pay attention to those advertisements using celebrity icons. The study conducted by him also revealed that to some extent celebrities initiate an action to buy that product. (PiligrimienÄ-, 2011) has found that the sport celebrity can be used when its possible to find a link between the product and sport, or when the company wants its customers to relate the product with the sport, active and healthy life style. (Ogunsiji, 2012) has pointed out that Global brand endorsements demand a global brand management team. Thus regional and international organization is in place to maintain brand leadership through proper effective celebrity endorsements. So, companies with large brand portfolios need to have separate managers for each brand and its promotion. Aim and objective of the study: In this fast changing world, viewers preferences towards reality shows are increasing and they are finding these reality shows as a good source of entertainment. Most of the reality television programmes are getting good response due to their respective hosts. How much an effective a particular host is? Does the response of viewers vary due to change of celebrity host? Is the personality of the host is matching with the personality of television programme which is being hosted by respective celebrity? This study can help the sponsors and producers of programmes to choose an appropriate host for their reality show. Further, this study can help in enhancing the viewership of reality programme. Objectives of the study 1. To know the factors affecting consumer preference towards Indian reality shows 2. To study the reason of variation of viewership in program Kaun Banega Crorpati between year 2000 to 2011 3. To study the compatibility of host personality (Amitabh Bachchan Shahrukh Khan) with respect to Kaun Banega Crorpati Need of the Study Reality shows has become important part and parcel of the peoples life. Presently, we can see that Indian television channels are flooded with reality shows. Now, most of the channels which want more TRP are coming up with a new reality show. Competition in this field has also increased manifold. So, producers of the reality shows are looking to hire super stars for hosting their shows. Producers are spending millions of rupees on hosts. Different people have different perceptions regarding the celebrity hosts. Some people might enjoy seeing a particular host in a reality show, but some people do not like that host. Every celebrity has his/her own personality. A marketer needs to know that whether the hosts personality is matching to the personality of the program he is hosting or not? This research can help the marketer to know that what kind of host would be appropriate for his show. If the marketer can make the right choice in selecting the host for his programme, he can beat the competition and can achieve higher TRP for his/her reality programme. Scope of the Study: The scope of study is confined to Indian reality programs and data has been collected from people residing in Jalandhar and Phagwara region of Punjab. In this study, researchers have taken one of the most popular Indian reality show Kaun Banega Crorepati. This study has tried to find the factors which affect the viewers preference towards Indian reality shows. Further, researchers have tried to find the reason of variation in viewership of Kaun Banega Crorepati from 2000 to 2011. Research Design: In this study, by and large descriptive research design has been followed. Researchers have tried to discover the insights that how the host personality is affecting the viewers preferences towards the Indian reality shows. Survey method with the help of structured questionnaire has been used for the data collection and the data collected has been analysed quantitatively, which also qualifies that the research design of the study is descriptive in nature. Researchers have also tried to find out the various reasons of variation in viewership for this researchers have conducted one focus group discussion to find out the aforesaid objective. So, the research design is also exploratory in nature to some extent. Sampling Design Target Population: People residing in Jalandhar and Phagwara, who watch Indian reality show like Kaun Banega Crorepati Sampling Technique: In this research, Convenience sampling has been used. This is a type of Non Probabilistic sampling. As everyone dont watch reality programme like KBC, so only those people have been surveyed who watch these programmes. Sample Size and data collection: In this research, Sample size of 300 respondents from Jalandhar and Phagwara city of Punjab region has been collected. Researchers have used structured questionnaire for this purpose. In the questionnaire, five point Likert scale has been used to measure the attitude of respondents. Few dichotomous questions have also been used to understand respondents behavioral pattern. A focus group of 11 people consisting different age group and occupation was conducted to find out the reason of variation in viewership of KBC during 2000 to 2012. Secondary data has been collected from Internet, books, periodicals, magazines etc. Time period of Data: The data is collected in between the time frame of month January 2012 to June 2012 across Phagwara city and Jalandhar city and its suburbs. Pilot testing: Researchers have done pilot testing by using convenience sampling technique. A sample of 35 was taken for this purpose. A questionnaire containing Likert Scale was instrumented for this purpose. Reliability testing for the pilot survey was decent with Cronbachs Alpha 0.697. Some necessary changes as per requirement were made in the questionnaire after conducting pilot survey. Data Analysis: Demographic variables like Gender, Age, and Occupation etc. have been used for profiling the respondents. Along with it, profiling also has been done on the basis of variables like does respondent watch reality programmes on television, does respondent watch KBC etc. From literature survey, lots of variables have been found which affect the viewers preference towards Indian reality shows. Factor analysis has been used to identify the important factors out of several variables. Apart from this, a Focus group has been conducted to know the reason of variation in viewership of KBC from 2000 to 2012. Brief Summary of tools used for analysis: 1. Descriptive Statistics: For profiling of the respondents 2. Factor Analysis: To identify the important factors affecting viewers preference towards Indian reality Show 3. Q Score: To understand the host compatibility with popular show KBC 4. Focus Group: To understand the reason of variation in viewership of KBC from 2000 to 2012. Frequency Distribution Frequency distribution of the 300 respondents has been displayed who prefer to watch different reality shows. Chart I: Frequency distribution of most favourite television reality show Source: Researchers Survey Out of 300 respondents, 127 respondents has identified Kaun Banega Crorepati as their most favourite reality show on Indian television channels. Moreover, in response of another question, researchers have also found that all the 300 respondents were aware of Indian television reality show Kaun Banega Crorepati and they have watched it at least once. 2. Can you tell the names of celebrities who have hosted the show? Researchers provided different options of celebrities name for this question, in which again all the 300 respondents were able to answer this correctly. Respondents were able to identify both hosts of KBC Amitabh Bachhan and Shahrukh khan. 3. Who is the favourite host Amitabh Bachhan or Shahrukh khan for KBC. Chart II: Frequency chart of favourite host Source: Researchers survey Researchers have found out that out of 300 respondents 254 repondents have chosen Amitabh Bachchan as a favourite host only 46 respondents have chosen Shahrukh Khan as their favourite host. FACTOR ANALYSIS Factor analysis has been performed to know which are the important factors which affect respondents preference towards watching Indian reality show. Questionnaires were administered to a sample of 348 respondents, after scrutiny researchers have removed 48 questionnaires due to errors in response. The data based on Likert scale, which was meant for measuring respondents preference was entered into SPSS data sheet. Before applying Factor analysis Reliability test was performed and then data was subjected to Factor analysis by using Principal Components Analysis (PCA) method. KMO Value which determines the sample adequacy was found .816 which was highly satisfactory. Varimax rotation for orthogonal factors with Kaiser Normalization was considered to get the % of variance explained for 13 statements in the questionnaire. To find the relevant factors Eigen value of greater than 1 was considered. A table of Rotated Component Matrix has been generated with the help of SPSS and three factor s were derived. Here, Factor loading above 0.50 has been considered for Factor analysis. Then, the factors have been derived based on the statements that have gone into each factor. The list of factors along with the supporting statements has been displayed in Table I. Table I: KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .816 Bartletts Test of Sphericity Approx. Chi-Square 1.322E3 Df 78 Sig. .000 Source: SPSS Output of Research Study Kaiser-Meyer-Olkin test is applied to check out the adequacy of data. Here, it has been found more than 0.816, which is more than desired value of 0.5. Table II :Rotated Component Matrix Component 1 2 3 1.Influence of host personality .079 .070 .857 2.For the sake of knowledge -.034 .445 .662 3.Just for Enjoyment .326 .264 .331 4.Come on my favourite channel .786 .190 -.094 5.Because of peer influence .856 .208 -.032 6.Family Influence .816 .142 .135 7.Perfect timings .611 -.061 .467 8.Content of the show .054 .289 .629 9.Match with my personality .302 .529 .260 10.Like the way of portraying .359 .099 .070 11.For viewers questions .271 .709 .158 12.Challenge human capabilities .083 .854 .094 13.Platform for common people .150 .730 .243 Source: SPSS Output of Research Study Table III: Factor List Channel, peer family influence Competition and Connect with common people Host Knowledge Come on my favourite channel Match with my personality Influence of host personality Because of peer Influence For viewers questions For the sake of knowledge Family influence Challenge human capabilities Content of the show Perfect timings Platform for common people Source: Researchers Survey Description of the factors Factor 1, refers to, Channel peer and family influence and contributes to 33.978% variance. This factor is described in terms of Favorite channel, peer influence, family influence, and perfect timing of the show telecast. Factor 2, describes the Competition and Connect with common people contributes to 14.352% variance. This factor refers to Questions for viewers, challenge human capabilities, match with my personality and platform for common people. Factor 3, focuses on Knowledge and content and it contributes to 8.865% variance. This factor includes statements like influence of the host personality, for the sake of knowledge and content of the show Focus Group discussion to find out the reason of variation in viewership of KBC: To find out the reasons in variation of the viewership of reality show KBC, focus group was conducted. In focus group, 11 people from different age group and back ground were selected. Main finding of the focus group has been summarized below: It was observed during the discussion that, Change in the host of KBC from Amitabh Bachchan to Shahrukh Khan for Kaun Banega Crorepati has a great inverse impact on variation in viewership. During focus group participating people noted saying that Amitabh Bachchans personality matches with the personality of show. Most of the people felt that, Kaun Banega Crorpati is a kind of Quiz show where seriousness of the host, proper discipline and intellectuality of the host is required. These all qualities are possessed by Amitabh bachhan, which can be attributed to the success of Amitabh Bachchan as a host of KBC. A lots of other reality shows like Dus Ka Dum, Khatron Ke Khiladi etc. came on silver screen after the intial success of KBC, which also impacted the viewership of KBC. However, most of the Quiz show hosted by other super stars was similar in nature. Four participants of focus group discussion who were female observed that as KBC was coming on Sony television from 9 PM to 10 PM on week days, and a lot of family serials were also being telecasted on different television channels on same time slots. Here, these female participants felt that they preferred watching family serial rather than KBC. Five participants, who were doing jobs, found that KBC show used to come on working days and these people after coming exhausted from office looking for some light entertainment programmes, they were not interested in watching a show where they need to apply their mind. It was also observed that most of the participants were agreeing that voice quality, overall personality and matureness of Amitabh bachhan was very good which was lacking in Sahrukh khan as a host of KBC, however later was observed charming and informal. Q score Technique Applying the Q score technique to determine the familiarity, popularity and compatibility of two stalwart (Amitabh Bachhan and Shahrukh khan) among Indian celebrities as a host of KBC based on feedback from the respondent of different demographic backgrounds will be very useful and relevant for producers and directors in identifying and selecting the appropriate celebrity as a host of their respective reality shows. Q score to help choose the right celebrity host for reality show Q Score is normally used by marketing firms to select the right celebrity for endorsing their product/ services and determining the popularity ranking of the celebrities as per the consumers response. The Q score answers the question how appealing and popular is the celebrity among those who do know him or her? Advertisers and advertising agencies can refer to Q rating score of a celebrity for choosing the right celebrity. In this process, respondents are asked to indicate two things first Whether they know (heard / seen) about the selected celebrities? Secondly, if respondents answer yes- then the respondents are being asked to rate the celebrities on a five point Likert scale scale that includes Favourite, Very Good, Good, Fair and Poor. Calculating Q ratings:- Q rating is calculated by taking the number of respondents who indicate in questionnaire that a celebrity is FAVOURITE and that number being divided by the number of respondents who indicate that they know (heard/ seen) of that Celebrity. Here, researchers have calculated Q score to check the compatibility of host personality (Amitabh Bachchan Shahrukh Khan) with respect to Kaun Banega Crorpati. Q scores for Amitabh Bachchan: A= How many people know Amitabh Bachchan as a host for KBC/ Total number of respondents Here, all 300 respondents were aware about Amitabh Bachchan as a host for KBC So A= 300/300 = 1 B= How many respondents rate Favourite/ total number of respondents As, 184 respondents answered favourite Amitabh Bachchan as a host for KBC So, B=184/300 Q Score = B/A= 184/300*100 = 61.3 Q scores for Shahrukh Khan: A= How many people know Shahrukh khan as a host for KBC/ Total number of respondents Here all 300 respondents were aware about Shahrukh khan as a host for KBC So A= 300/300 = 1 B= How many respondents rate Favourite/ total number of respondents As, 70 respondents answered favourite Shahrukh khan as a host for KBC So, B=70/300 Q Score = B/A= 70/300*100 = 23.3 Analysis: Based on survey researchers found that Amitabh Bachchan has a Q score of 61.3 Shahrukh Khan has a Q score of 23.3. Generally Q score more than 50 is considered good. This indicates that Amitabh Bachchan is a better host for Kaun Banega Crorepati rather than Shahrukh khan. Summary of research findings Compatibility of host personality with the reality show is one of the most important factor for the success of reality show. Apart from compatibility show timing, nature of show, content of the show also contributes towards success of the show. Factor analysis concluded that Channel peer and family, competition connect with common people and knowledge content are the important factors which affects viewers preference towards watching reality show. Through Focus group, it was found that as a host of KBC, overall personality and matureness of Amitabh Bachchan was very good which was lacking in Sahrukh khan as a host of KBC, however later was observed charming and informal. This is one of the main reasons of the success of Amitabh Bachhan as a KBC host. Based on focus group, researchers came to conclusion that the reasons of variation in viewership of KBC between 2000 to 2012 are timings of the show, change of host of show, coming up of new reality shows, the content of the show is same from last five seasons which has created a boredom, increase in the number of channels etc. Based on Q score analysis survey researchers found out that Amitabh Bachchan has a Q score of 61.3 Shahrukh Khan has a Q score of 23.3. This indicates that Amitabh Bachchan is more popular host for Kaun Banega Crorepati rather than Shahrukh khan as per respondents. Conclusion After conducting this research, it can be concluded that competition connect with common people, Channel, peer family influence and Knowledge content are three important factors which affect the viewers preferences towards Indian reality shows. Apart from the fact that KBC is being hosted by Amitabh Bachchan, reality show like KBC has become popular due to the reason that it is a platform for common people which also increases the knowledge of the audience. Researchers also concluded that the reasons of variation in viewership are primarily due to the timings of the show which was not appropriate since the show was earlier telecasted in a time slot of 9 PM-10 PM. Moreover, this time slot was also commonly used by many channels to telecast their best performing programme. People were in a habit of watching Amitabn Bchchan in the KBC as a host, but in the third season Shahrukh Khan came into picture and the TRP of the show fell drastically. Most of the people perceive Amitabh Bachch ans personality to best match with the show and change in the host personality resulted in sharp decline in viewership. Practical Implications This research will go a long way in helping the advertising agency, directors producers of reality show who can make this research a basis in selection of the right celebrity for endorsement and celebrity as host for reality shows. Moreover, this research shall also work as a reference for further academic research in this area. Limitation of the Research Although, this research has achieved its objectives, there are some unavoidable limitations. First, due to time constraints, small sample size of 300 has been chosen. However, for generalizing the results, larger sample could have been better. For Factor analysis, randomly chosen respondents would have been better choice but as population of area where research has been conducted is on larger side, so listing of the population becomes cumbersome task. In addition researchers have moderated and noted the finding of focus group discussion themselves, some amount of subjectivity cannot be ruled out. Future Research The scope of this research study may be further enhanced by incorporating different reality show in the research. This research can also be extended further for deciding celebrity for endorsement purpose.

Measuring The Impact Of Given Hrm Strategy Commerce Essay

Measuring The Impact Of Given Hrm Strategy Commerce Essay Human resource is seen as one of the most critical differentiators contributes to the organizations competitive advantages. All the other assets, such as products, markets, cash, buildings and equipment are passive require human application to generate value (Caliskan, 2010). It is the manpower that plays the key factor to sustaining the productivity for the organizations. How people being managed effectively and the behaviours of theirs can tell an organizations performance. In other words, the organizational performance can be explained by productivity, efficiency, effectiveness and competitiveness made by the employees. INTRODUCTION This essay will discuss why work ethic principles and values are part of the human resources strategy, how training and further education can enhance employees behaviours therefore to offer more to the organizations performance, and how human resources impacts on corporate performance. THE FACTORS INVOLVED IN MEASURING THE IMPACT OF GIVEN HRM STRATEGY Every organization is powered by its people. And the organizational effectiveness is viewed by the quality of services deliver to their customers who develop the organizations reputation. HR strategies play to role to help to organizations to delivery excellent services. Successful organizations see HR strategy formulation and execution as a continuous and dynamic process. In fact, effective HR strategies are essential to ensure productivity and maximum success for organizations. Effectiveness is one way of measuring the impact of HRM strategy implantation. The true success of the human resources management could not be just measured by the organizations financial targets. We should not treat strategies isolated, they need to be bundled. Therefore, to measure the effectiveness of strategic contribution of human resource management should focus on the overall contribution to the success of the organization, in terms of added value, competitive advantage and the impact on business performance (The Association of Business Executives , 2008). And typically, ways in which this contribution has been made will include: Develop a positive and healthy working environment Enhance positive motivations and commitment Increase employee skills and extended the skills base Provide employees with extended responsibilities so they can make full use of their skills and abilities Provide career opportunities and define competence requirements Provide career development and job security to employees Instituting processes of performance management and continuous development Use reward management system to convey messages about what the organization believes to be important. Share information and management transparent. Provide employees with invoice. Treat employees as partners instead of team players. (The Association of Business Executives , 2008) THE AVAILABLE TOOLS USED FOR MEASURING THE EFFECTIVENESS OF HRM STRATEGY Organizations need to have a complete system for the followings: Identify what process should achieve (i.e. its objectives), then measure what is actually being achieved, compare what is actually being achieved against what should have been achieved, then provide required corrective actions if necessary, last implement new actions. By doing all these can measure weather the HRM strategy being effective or not. The popular concept for measuring the effectiveness of human resources strategy these days are: Balance scorecard and Benchmarking. Balance scorecard is comprehensive management tools to measure and share the organizations progress towards its achievement of the strategic goals. More specifically, the balance scorecard is a strategic planning management system that consists of people, strategy, process and technology to align the organization to share a version of achieving its success and getting the people working on the right tracks. Added value, it is people who develop visions, define and set goals, develop strategic plans and implement them (The Association of Business Executives , 2008).This right organization structure is to develop employees being motivate and managed effectively, gain their commitment therefore to deploy them effectively, productively. For example, traditional measures of performance such as value of sales per salesperson, With this strategic management scorecard system, the organizations operational performance such as financial status, customer results, operational efficiency and capacity building can be measured and valued. The balance scorecard is also a communication system through the whole organization to provide better aligning strategic objectives with resources. It sets goals and drives all the employees to adopt and adjust their attitudes and behaviours/actions to achieve them. The balance scorecard helps people within the organization to come to a better understanding regards the interrelationships between different organizational functions. Therefore the top management can avoid the functional barriers and improve decision-making and problem solving. Ultimately enhance the organizations performance. Last but not least, the balanced scorecard helps the organization focus on the future not simply the past or present. Another popular tool of measuring organizations performance is Benchmarking. In fact benchmarking has long been recognized in industry as an effective means of improving business performance. Benchmarking is frequently cited as the second most popular global technique (after business planning) for performance improvement (Bencharmarking, 2006). The shortest definitions of benchmarking is Finding and implanting best practice (Camp, 1995). It means searching for industry best practice that lead to superior performance. Benchmarking is the process of comparing ones business process and/or best practices from other industries. Organizations benchmark themselves in quality, time and cost etc. against their real peers therefore to improve their performance. Benchmarking process diagram (Bencharmarking, 2006) There are two types of benchmarking: Informal and Formal benchmarking. Here I would only talk about formal benchmarking, which consists: Performance and best practice benchmarking. Performance benchmarking involves comparison of the organizations financial status (such as expenditure, cost of labour, adherence to budget, cash flow, revenue collected etc.) and non-financial measures (such as staff turnover, budget processing time, complaints etc.). Through benchmarking, the organization can recognize whether is being a leader or it is far behind in the market. For example, by comparing the income with the organization itself to the industry, the organization can know whether it is making too small profits or there is still more rooms to grab more profits. These processes involve identifying, capturing, analysing and comparing, the organization gains knowledge to know its status well enough which leads to better business strategies and responding human resources practices. The CONNECTION BETWEEN HRM STRATEGY AND ORGANIZATIONAL PERFORMANCE Human resource is considered the most important factors to gain and sustain competitive advantages for organizations. In order to achieve this, the human resource management practices need to be aligned within themselves (internal fit). The human resource management also need to be aligned with the organizations strategy (strategic fit) (Lamboij, Sanders, Koster and Zwiers, 2006). Human resources strategy should always match the business strategy. It should be flexible, compatible, adoptive, integrated, and effective to the organizational changes. The goals of HR strategy process are strictly concerned with the managing people effectively which can assist in the achievement of organizational objectives. The best fit human resource strategies that help the organizations to gain and sustain competitive advantages should be: Invest in people to increase capability and align skills to the organizational needs through on-the job and off-the job training and further educations. Providing training and development, job security and satisfaction are key human resource techniques essential for high performance. Acknowledge the organizations identifies and the knowledge/attitudes that require to meet the organizational goals and satisfy the customers. Define and promote the behaviours and positive attitudes required for organizational success and encouraged, valued and rewarded them. The better employees know what to expect from them, the more they behave cooperatively towards their co-workers and their supervisors. HRM provides professional conduct guides that apply to from hourly employees up to top management to determine business related acts or behaviours are right or wrong. Appoint right employees with the right skills/abilities to do the right jobs to let them feel fulfilled and challenged. Gain employees commitment and loyalty to the achieve organizations missions and goals. ETHICAL CODES OF CONDUCT/BEHAVIOUR IN HRM STRATEGY There are a number of reasons why developing a workplace code of ethics is crucial. Workplace ethics is the moral conducts of behaviours developed by a place of business to determine what is expected of employees in a particular settings. Managers play the key role to take responsibility for determining and enforcing the acceptable and expected standards within their organizations. Workplace ethics set the rules of conduct for everyone at a particular business environment. It helps everyone to know what is encouraged/expected or inappropriate at work. If everyone is clear on what kind of behaviours are expected and what is unacceptable, employees are able to be point out when there are some actions are out of the lines. Workplace ethics also ensures that employees are treated equally and they always have rights to speak for themselves. Workplace ethics helps to enhance reputation by gaining consumers to think that the organizations are somehow better than their competitors. More impo rtantly, the ethical standards/values are shared and known within the organizations by the entire staff, the environment will be conductive to values-driven behaviours, such as values that can guide decision making and discussion and information sharing; values can help to enhance a sense of commitment to the organizations and therefore, are an important part of high commitment management. Values can improve the all the relationships within and outside the organizations. For example, within the organization, between the organization and its workforce, values and ethics codes identify the attitudes towards equal opportunities and diversity; Between management and employees, value and code ethics guide the managers to maintain a professional relationships with employees, and to identify the importance of trust, respect and equality; Between employees, values and ethics codes identify what sort of behaviours are expected among employees. Outside the organization, values and ethics and make an organization stand out among other competitors to its customers and consumers (The Association of Business Executives , 2008). Indeed an organization that has good value and ethics code can impress its customers with their attitudes, the responsibilities they have towards the social responsibility and the views of the environment, etc. THE ETHICAL IMPLICATIONS OF STRATEGIC HUMAN RESOURCE MANAGEMENT Human resource managers are in a key position to ensure that ethics codes management is applied through the whole organization. Communications and training programmes are essential. And managers need to make decisions ethically to determine business-related acts or behaviours are right or wrong. Business ethics can provide businesses with moral guidelines in conducting their affairs. Managers often face ethical dilemmas in the workplace but they may not aware of it. On reason is the manager is not trained in ethics so it is difficult to know when an ethical issue exists (Mintz, 2011). The first step in making ethical decisions is to be sensitive to identify the unethical signposts in question. Determine whether your decision harms one or more parties while benefiting others. Managers need to be aware that ethical decision making causes the consequences of the actions on others the stakeholders in the specific situation. The next step is to identify alternative choices and actions to evaluate them in the ethical way. Be sure to follow the laws, regulations, practices and company policy including the code of conducts. From an ethical perspective certain guidelines apply such as dont violate anyones rights; be fair-mined in deciding how best to resolve the dilemma, always follow basic virtues including honesty, integrity, reliability and being responsible and accountable for ones actions (Mintz, 2011). After evaluating the alternatives from the ethical perspective, managers need to know for certain how the potential decision might affect the stakeholders. It should create trusting or even legal problems/reputation damage among employees and top management. The last step in ethical decision-making is the most difficult one. It takes a lot to carry out an ethical decision with ethical action. It could be the case that the ethical decision and ethical action would actually do harm to the company reputatio n or other employees image among the organization. For example, if sales A found out that sales B, one of the top sales in the company, misleading customers a bit regarding the product (not a serious mistake) in order to get more sales. In this case, should sales A reports to the top management straight away or just pretend nothing happen? If reports to the top management, they may likely not do anything. Or they would think sales A is just getting jealous with sales B, which will lead them to think that sales A is not the type of guy that they want to keep for long term. Or the top management invest in the detail and find out the truth and they have to fire sales B, which the consequence will be the company lost a top sale and some big customers therefore it effects the organizations reputation and selling targets. One of the the rational way to deal with this unethical issue will be whistle-blowing. Sales A could make an anonymous complain or letter to report this unethical behavi our explain the behaviour or issue in detail as well as how the issue should be resolved. Nowadays organizations have employees from different culture background. One thing managers need to ensure that they do not discriminate unfairly in their decisions or actions towards employees, either before or during the employment. Organization should provide equal opportunities to everyone within the organization. Managing cultural diversity is never easy. Recognising the behaviours of discrimination is the first step towards establishing equal treatment working environment. All in all, the responsibilities of good managers in making ethical decisions are: Be sensitive with the ethical issues in working environment Be clear with the responding consequence followed by the ethical decisions/actions Identify company policy, code of ethics conducts and carry out the ethical actions TRAINING METHOD IN WORK PLACE Training in an organization can be divided to two broad types. They are on-the-job trainings and off-the job trainings. With on-the-job trainings, employees receive trainings while they are at work. In this way, employees are conducting and learning when they are working. On-the-job training gives employees motivation to start the job. Some reports indicate that people learn more efficiently if they learn hands on rather than just listening to the instructors. Example: New engineers could work with experienced engineers. They could ask questions about the machines and the tools they are operating on, the problems they may come across the usual solutions to them etc. Instructors need to make the plan for what should be taught, and how much time spend on it, and after the trainings employees will informed about their progress. The main methods of on-the-job/off-the-job training included: Demonstration / Instruction Showing on site to the trainers specifically how to get the job done. Coaching a more detailed and intensive method of training that involves a close working relationship between the experienced trainers and the trainees. Coaching gives trainees the chance to ask questions and receive honest answers. Lectures Lectures usually take place in a classroom-format. Giving lectures supply huge amount of information to a lot of people in a short amount of time. But lectures could get boring and trainees lose interest in it. Group discussion Group discussion is most likely to take place in a classroom where a group of people discuss issues. Group discussion can allow employees to ask questions and provide ideas for the management. Comparing to lecture, it gets more involvement from the employees, and managers can heave the voice from the employees. Role playing Role playing allows employees to act out issues that could occur in the work place. Role playing can be effective in connecting theory and practice. There are many methods of trainings. The key is to find the best training method to suit the actual situation. Assess each training method implemented in the organization and get feedbacks from trainees. Then decide to adopt the most effective method to specify the training programme (Silva, 2011) FURTHER TRAINING AND DEVELOPMENT These days for every business their goal is to stay competitive in the market. And highly skilled, motived and committed staff is the key factor to achieve that goal. Further-training widens employees skills and acknowledge, and therefore enable their personal advancement to contribute more to the organizations performance. Providing career development helps to motive employees and gain their commitment. In details, firstly, training and development helps in maximizing the human resource which further helps the organization to achieve organization goals as well as their personal goals. Secondly, training and development helps to provide opportunities to broaden employees knowledge, increase their skills, improve their personality even. Thirdly, training and development helps in increasing the productivity of the employees that helps the organization further to achieve its long-term success. Fourthly, training and development helps building the positive attitudes, good team spirits, and friendly working environment among the organization. It also helps improving the quality of work and work-life. Last but not least, training and development helps in the organization development. For example, the organization gets more effective decision making and problem solving with dedicated and skilled staff. Training and development helps in developing leadership skills, employee motivation, loya lty, positive attitudes, good perceptions between managers and employees. CONCLUSION Human resource is the most valuable resource to gain and maintain competitive advantage for organizations. From above we know that HRM impacts greatly on organizational performance. There are available tools such as balanced scorecards and benchmarking to measure the effectiveness of HRM. In workplace, unethical issues are inevitable and ethical codes of principles are necessary for every company. Mangers need to make ethical decisions and act on them ethically. Training and further education improves employees skills and abilities therefore enhance the organizations performance greatly.

The Princess Bride Essay -- essays research papers

In the film, 'The Princess Bride,'; directed by Rob Reiner, Cary Elwes plays a farmboy known as Westley during the Middle Ages. Westley falls in love with Buttercup, played by Robin Wright, who lives upon the land where he works. Buttercup also falls in love with Westley, so he sets out to find his fortune so they can be married. A short time later, Buttercup learns that Westley has been killed by pirates. The Prince of the land chooses Buttercup to be his bride, regardless to her feelings. Before the marriage takes place, Buttercup is kidnapped. Westley, disguised as a pirate in black, sees the kidnapping occur and chases after Buttercup. He catches up and defeats all three of the kidnappers using his strength, skill, and smarts. Buttercup learns of his true identity and together they escape from the evil prince. Westley is an intelligent man who makes good choices. He is a hero in many aspects. Buttercup, on the other hand, made some poor choices.   Ã‚  Ã‚  Ã‚  Ã‚  Westley was intelligent. He displayed this characteristic when he poisoned the cups of wine. He poisoned both cups to guarantee that Vizzini, played by Wallace Shawn, one of the kidnappers of Buttercup, died. The intelligence was in the preparation. Westley had built up immunity to the poison before so that the small amount didn't affect him when he drank it, but affected Vizzini.   Ã‚  Ã‚  Ã‚  Ã‚  Westley also showed intelligence when he couldn't move, but made Prince Humperdink beli...

The Yellow Wallpaper -- Literary Analysis, Gilman

Within the troubling novel, The Yellow Wallpaper, the theme in which action takes place is very significant. The woman, who seemingly suffered from post-partum depression, searches for some sort of peace in her male dominated world. The woman’s increasingly intense obsession with the wallpaper leaves the reader with many questions about male-female relationships and perhaps even insanity. Therefore, the manipulation of theme allows the author to delicately introduce symbols in the text. The yellow wallpaper itself is the most obvious symbol that represents the protagonist’s mindset. It contains patterns, angles and curves that all contradict one another, and it can reflect the wife’s emotions during that time. In addition, the nursery symbolically shows the way women of that time were seen as being on the same level as children, as well as the barred windows of confinement of women with respect to the perception of what a woman’s role was. These symbols re present Gilman’s view on the status of women in the patriarchal society of the nineteenth-century. The story takes shape of a journal about the main character. Consequently, the reader’s view is limited to the impressions of the single character, Jane. Considering the background information on Gilman, one can effortlessly draw the conclusion that the story is actually an indication of a personal experience. Gilman had suffered a tremendous mental depression as the result of psychiatric treatments, prior to writing the story The Yellow Wallpaper. The author identifies herself with the main character. As a result of her poor health, Jane listened to the doctor’s advice and redirected the power she previously spent on doubts to â€Å"air and exercise, and journeys† (Gilman 1392)). She ... ...easier about you† (Gilman 1398). In addition, the other characters play a slight role in the story and can be considered part of the theme. In this case, they represent the connection with the real, obvious world. The healing process tends to be an appearance because the body heals as the doctor predicted but, her mind was resonating with the environment in a different way, provoking changes in her perception. Each bizarre event associated with the mysterious appearances of the woman from the wallpaper seemed to have a connection with the two-dimensional world she came from. For instance, the woman was â€Å"Creeping as fast as a cloud shadow in a high wind† (Gilman 1401). Elements of two-dimensional worlds are certainly an exceptionally appealing effect. They symbolize the strained obedient attitude of those characters, given that their movements were rapidly silent.

Benefits of Employee Collaboration Essay

Within the modern workplace, there is an ongoing debate as to if traditional problem solving or employee collaboration produces the best results. Even though some people see employee collaboration as a waste of time, employee collaboration should be encouraged because not only can it benefit the company, it gives employees the opportunity to grow. When an employer encourages open collaboration with its employees in order to solve a problem, many positive outcomes can occur. In his article Improving Efficiency by Improving Employee Collaboration Brian Middle stated â€Å"Tasks can be completed more effectively since individuals are concentrating on areas that they are well versed in and not in areas they struggle with.† This thought process takes the pressure off of one individual to have all the answers to every problem in front of them. Yes, it is up to the person in charge to ultimately make the final choice as to how to handle a problem, but expecting them to have all the i nformation at any given time is not good business practice. Bringing together a team to solve a problem creates an atmosphere of individual and company growth by giving each employee an opportunity to succeed, and having a more effective way of completing the tasks. At my own place of employment, a lot of the decisions are solely made by one individual on a day to day basis. This individual, while he is a fairly good leader is in no position to make choices concerning my work. As required by the state I live in, in order to perform my duties as a Wastewater Operator, a large amount of schooling and licensing must be obtained. With my job, I must make decisions about what to do when a large amount of rain has fallen in a short time frame. The process, in my opinion should be a combined decision by me, the other operator, and the Town Manager. The operators should be able to give him the vital information about what would happen with each scenario, our professional opinion as to how to best handle it, and then discuss it. This process would take roughly 10 – 15 minutes, and wouldn’t affect the overall plant performance. However, this is not the case. We are told what he wants us to do without our input, and this has at times led to bad outcomes. The mine-is-better habit seems to be the issue within our organization. Working with a lot of older gentlemen, I have noticed that any suggestion given to someone is immediately shot down due to egos. Instead of taking a little bit of time to review all the information from individuals with a more knowledgeable background on the subject, a decision is made from one persons point of view. Luckily, for all major decisions that do not need immediate attention; we have a Town Council who must put it to a vote. As simple as this seems it should be, there are some mine-is-better habits within the council as well. There are many routes I could take in order for my manager to overcome his habit of mine-is-better when making decisions. One of the approaches I can take would be to encourage him to take a moment to listen to what options we have, and how it would best suit him and the town to think things through. Giving him all of the information at hand, even if he hasn’t asked for it plants the seed within his own mind to consider everything before coming to a conclusion. The other option I can think of, is taking it solely out of his hands by involving the Department of Environmental Management. Having them simply explain to him that it is up to the operators themselves to draw the conclusion on what is best based upon the professional standing they have may help him realize that his way is not always the best way of doing things. The town I live in and work for would greatly benefit from open collaboration with its employees. Many of us our highly trained individuals, who take great pride in their field of choice. With so many different departments, no one person can expect to know how everything operates and works within the entire town. Many laws and regulations confront us daily while we perform even the simplest of tasks. Being able to talk to each other, to know how each decision made can affect the other departments and their processes can help us avoid unwanted extra paperwork and fines.

Assess Whether Pericles Was a Good or Bad Leader Essay

Pericles (C. 495-429 BC) was a very influential politician and general in Athens. He is said to have brought about a very important time in Athenian history known as ‘The Golden Age of Athens’ where he brought about or placed focus on certain things like art, which gave Athens the reputation as the cultural and educational centre of Ancient Greece, architecture, where he created a project to beautify the city and provide work for Athenians with most of its products like the Parthenon still surviving and giving us an idea of the glory of Athens. He also made valuable contributions to drama, the bringing about of democracy and the establishment of the Greek empire. Democracy, which allows all citizens to influence and be involved in the running of the state was a concept reaffirmed by Pericles. This is why he made sure he played a major role in the ostracizing of Cimon who was characterized as being a tyrant. Other historians may argue that Pericles’ ulterior motive for doing that was to ensure that he came into power with his main opposition out of the way but for a man who made so many important advancements for the Athenians, I strongly believe he did it not with the intention of capturing power but helping give the Athenians a voice. This made him a very great political leader as he was able to rid the state of the many problems of dictatorship and oligarchy like corruption which was further emphasized by one of his ancient admirers, Thucydides who said, ‘he kept himself untainted by corruption, although he was not altogether indifferent to money-making’ He ‘excelled all his fellow citizens in skills of oratory’ (Diodorus Siculus) The art of oratory has been a rare skill possessed by very few people who turned out to deliver some of the most well known speeches in history. Oratory has been a very influential tool for some of the world’s greatest leaders and Pericles falls in that category of leaders with exceptional skills. People such as Abraham Lincoln who’s famous speech, the Gettysburg Address gained parallels to Pericles’ great funeral oration by the American Civil War scholar, Garry Wills which leads many to believe that one of the greatest modern speakerâ€⠄¢s drew inspiration from Pericles. This gesture alone shows the great oratory skills of a great man in Athenian history. This extraordinary ability is attested to by Thucydides who once again was full of praise for the famous Athenian when asked about whether he or Pericles was the better fighter by the Spartan king, Archidamus. Without hesitation Thucydides said Pericles was better and justified it by saying that even when he was defeated, he managed to convince the audience that he had won. This shows how he was able to persuade and influence the Athenians which even though some may say was manipulative and defeated the concept of democracy gave the simple Athenian citizen thought provoking ideas to make an informed choice. His speaking skills, which were able to draw the exact emotions got from the Athenian people was however criticized by people like the poet, Ion, who says that Pericles had an arrogant and somewhat big-headed manner of talking, and that into his pride there entered a good deal of disrespect and d islike for others. This is highly debatable as we are supposed to believe a person who says Pericles had a good deal of disrespect and dislike for others, the same Pericles who put the true Athenian people first and made sure they had a say in how their home state was ruled. By that observation alone I believe Ion’s quote about Pericles should be discarded as total rubbish and the ranting of a person simply envious of his (Pericles’) ability. Plutarch mentions in his criticism of Pericles about the strange occurrence in Agariste’s (Pericles’ mother). He says, ‘She, in her dreams, once fancied that she had given birth to a lion and a few days thereafter bore Pericles.’ I do not believe this is actually counts as a criticism of him because even though a lion may be a dangerous animal, its traditional symbolism of greatness should be taken into account. Other symbolic attributes for a lion are strength, courage, power, royalty, dignity, authority, dominion, justice , wisdom and ferocity which I believe are all attributes displayed by Pericles in both his political and military career. Ancient Greek symbolism for a lion is the protector of the home and Pericles really showed that in the battles protecting his beloved home, Athens. There is also the argument of whether Pericles was actually a leader or just got carried away by the masses. Plutarch said, ‘he was no longer the same man as before, nor alike submissive to the people and ready to yield and give in to the desires of the multitude as a steersman to the breezes.’ Here, Plutarch suggests, Pericles had no leadership over the Athenians and that he put the city in chaos to do as they could do what they want which is supported by others saying he made the Athenians idle, talkative and greedy (Plato). This motion would however have to be rejected with strong evidence against it in his speeches and oratory skills. Thucydides offered the correct leadership style of Pericles by arguing that Pericles ‘was not carried away by the people, but he was the one guiding the people.’ The evidence, as said in the last paragraph is in his great speeches and his ability to draw a certain reaction from the Athenian people and so though some may argue that he left the Athenians with no authoritative leader which could only be gained through other methods of governing like dictatorships, he offered a better alternative as he served more as a sort of ‘guardian’ for the Athenian people and guided them to make predominantly good choices like getting rid of the tyrant, Cimon. Pericles, for more than 20 years was involved in the military. He led many expeditions mainly naval ones. He was a wise and cautious military leader and he never went into battles that were mostly likely a wild goose chase for the Athenian people. This was a great attribute for a military leader because he did not just march his men on to grounds when the odds were not in their favour to have them killed or running back to Athens with their tails between their legs. He avoided the high risk of losses and instead chose each battle wisely and as such there are no major criticisms of his Periclean Grand Strategy which sought to preserve, not expand, the empire, this strategy could not reach completion however as his successors changed everything and lacked the military abilities and character that caused it to work under Pericles. Pericles’ legacy cannot be understated as most of it still survives till today. The concept of democracy practiced by all free states in the modern world and used as a measure of a country’s justice and fairness is one of them. His most visible legacy however is found in the artistic and literary works of the Golden Age and The Acropolis, though in ruins, is still a great symbol of modern Athens and a remembrance of a great man that once roamed those very streets. I believe Pericles was a great leader both in politics and in the military and I also support the idea that his abilities in both areas caused the famous bust statue of him around to have a helmet sitting on top of his head to show the two equally talented faces of the great leader that is Pericles. In the movie ‘The Dark Knight’ (2008), the character Harvey Dent famously says to the lead, Batman, ‘You either die a hero or live long enough to see yourself become the villain.’ I believe it’s the latter that caused the ostracizing of Pericles because there is no evidence that he did anything major to deserve that sort of punishment but even if his story with the Athenians should end on a bad note, I believe he still is one of the greatest leaders in Ancient History and even if he wasn’t perfect, I mean, who is? and had a few flaws and bad traits, he still ensured that Athens was a major part in history and the effect he had is still present today in modern day Athens.

Philosophical Belief Essay

What is the nature of humankind as it relates the field of psychology (ontology)? Since time immemorial, humans have questioned their own existence and their relationship to what is around them. The field of ontology is complex, having integrated science and technology into its sphere with the advent of artificial intelligence, medical science, and advanced exploration technologies. Yet in the beginning, Plato and Aristotle were considered the first true ontologists (Biography. ms, n. d. ). They were the first to call attention to the states of being and categories of being: physical objects, minds, classes, properties and relations. It is human nature to question our sense of being, such as what we are, why are here, who we are and why other people and things are around us. The nature of the mind is to probe into its world, perceived by the senses, and make some amount of sense of it all. Ontology is the fundamental basis for metaphysics, which includes all of science and religion. From the first questions relating to the existence of a supreme being or nature spirits or even the concept of having a spirit, ontology was born. When we first begin to associate ourselves as beings, we are practicing ontology. Naturally, part of developmental psychology falls into this category. Human nature dictates that we identify ourselves as an individual, as a part of a family unit, as a student of a school, a member of a community. Ontology is the most fundamental concept of psychological being, since our earliest concepts are â€Å"being-based. † Once humankind becomes more complex and intertwined, we begin to practice ontology with regard to cultures, countries and continents, as well as religions. In this way, each thing that can be named is considered an ontological thing, since it exists. We also have split ontology into very diverse cosmologies; this is where we can become very divided; Christianity as opposed to Islam, for example. Each religion exists, and is composed of rituals and systems that have ontological definitions. Yet the attachment to one’s own identity or one religion’s identity can become dangerous when taken to an extreme. It is our nature to categorize and retain what suits us and reject what is unpleasant. Yet behind these decisions, especially when speaking of ideas (or myths or legends) as if they actually exist in empirical reality is a departure from logic. From the days of the ancients to the present, ontology is largely now used in the science, in the form of empirical study of existing things and the relationships between them (Gregg H. Rosenberg, 1997). We continually explore the interrelationships of our world, leaving science as the main, if not only, modern form of formal ontology practiced today. What once began as a philosophy has transformed into pure science. As we continue to develop increasingly complex technologies in the forms of artificial intelligence, ontology will no doubt take on a different meaning and be applied to different circumstances than ever before. This is only on the surface, however. Ontology, even though not named until recently in human history, has been with us since we began, as creatures, to look beyond our simple survival as a species and consider our relationship to what is around and even beyond us. How do we know what we know in relation to the field of psychology (epistemology)? The many branches of psychology that exist today define the gaining of knowledge within the studies of developmental, cognitive, educational, social, etc. ; these fall under the philosophical domain of epistemology (synonymous with Theory of Knowledge). We question how we come to know certain things and study ways of learning, retaining and using knowledge. The concept of epistemology is very simple. How do we know what we know? But the application of this method is quite complex (Keith De Rose, 2003). Much of the knowledge we gain in any given day is via other people such as friends, family and co-workers. We also gain knowledge in school, from television and books and on the Internet. But how often do we question the source? Now we can see how complex epistemology becomes. Let’s say that Alice tells Jim that Steve is a thief. Jim has never known Alice to lie. In fact, Alice’s reputation is sterling in terms of credibility. Without any further inquiry, Jim believes Alice and has nothing further to do with Steve. How logical is that? Is it true knowledge? No, it isn’t. Jim simply knows what Alice has told him and it may or may not have anything to do with reality. This is where the games of the mind come into play. First we are told something and it becomes knowledge. From that knowledge we form a paradigm. Later we discover that what we know, or believe, is false. We must change our paradigm and everything attached to it. This is the stuff of war. If we look at knowledge, we can only truly know what we ourselves experience. We only learn through experimentation and our own inquiry. We are limited in how much we can know due to our limited senses. Epistemology is concerned with â€Å"propositional knowledge,† such as what is true. It is not so concerned with how to do things (Peter D. Klein, 1998 – 2006). This is where history, religion, politics, theory and other non-empirical learning comes into question. When it comes to the intangible topics in our lives, how do we know? Tradition holds that what we come to know in an empirical manner (the sun rises every day, the stomach growls when one is hungry, if a horse flattens its ears, it is angry) is real knowledge. These are repeatable events that we no longer notice because we know that they will occur with regularity. Plato’s argument was what we have come to know as Transcendental Realism. This means we come to know something through knowing its form and the changes it undergoes. Aristotle put forth the idea that a form does not transcend the material thing. Knowledge is the harmony between thought and fact. Going deeper into this form of philosophy and addressing how we know what we know in the field of psychology, we would have to say that we observe certain behavioral patterns as they relate to prevailing patterns in society, but the real question is, how real is psychology? We cannot empirically see a thought or the connections between thoughts; we can only observe behaviors and listen to the thoughts of others in determining their psychological status. Psychology is something that is not static, therefore it does not adhere to the definition of truth in the strictest sense. What is the role of morals and moral belief in the practice of psychology (axiology, moral psychology)? In order for psychology to be at all effective, the practitioner must acknowledge what is of value to the client; the observer must take note of what is of value to those being observed. What we value is what motivates us, and while we all value different things in different proportions, we do tend to hold common values as a species. One common value is survival. Survival is an interspecies value and can be utilized to study a wide range of behaviors at a basic level. As adults we should know the difference between right and wrong, and we have likely learned the values of our culture or group (Robert N. Barger, Ph. D. , 2000). According to Kohlberg’s stages of moral development, it is understood that people progress through a series of stages of moral development. Beginning with Level 1, most people (according to Kohlberg) pass through a series of six identifiable stages within three levels (Barger). Kohlberg believed that most adults never progressed beyond the second level of conventional morality; the third level, â€Å"post-conventional† morality, was unattainable by most adults and Kohlberg never met anyone who met the criteria of comprehending social mutuality and respect for a universal principle and the demands of an individual conscience. In the practice of psychology, one’s moral beliefs are the glue that holds an individual together through life. While the beliefs may change (and through psychological intervention they often do), the basic values of an individual are relatively unchanging once set in childhood and through social interaction. Practicing psychology is a continual process of setting priorities, which involves axiology. In a society that is ever more diverse and challenging, it is critical in the field of psychology to engage in axiological thinking in order to better assist clients with their own axiological processes. The very process of basic decision-making involves making priorities, and when priorities conflict over a long period of time, stresses occur that changes an individual’s behavior markedly. Since axiology is the study of how people determine the value of different things, it is of great importance that a psychologist can determine the values of a client in order for therapy to be effective. Assignments of value can either represent or distort reality (Clear Direction Inc. 2001). Since valuations are unique to each individual, they create individual thinking habits, which reveal what the true value is, even if it is simply a habit and not a true value. If the thinking habit distorts reality enough to render someone dysfunctional, the method of thinking needs to be evaluated and changed to a healthier pattern. Then new things take higher value than the old ones, and in theory the destructive thinking pattern is disrupted. Practicing psychology with an understanding of axiology and how it affects individuals, families, and cultures is critical, since western society is under continual pressure to change its priorities, causing enormous stresses on its members; for example, if a parent places a higher value on religious beliefs than their child’s education, the child potentially suffers withdrawal from mainstream society and the opportunity to grow and thrive in that very same society. Do you see a place for religious belief, spirituality, political, and socioeconomic philosophy within psychology (teleology, metaphysics, economics)? In a word, yes. From the dawn of time, rightly or wrongly, humans have incorporated the above disciplines into their daily lives and because they are an integral part of human consciousness they must be present, or at least understood, in the study/practice of psychology. It cannot be emphasized enough that our world is rapidly changing, our values and beliefs are changing, and in our Western society those changes can lead to dangerous consequences, such as extremism and violence. The role of psychology is the study of human behavior, and the more complete an understanding of the causations of those behaviors, the better it is for the discipline of psychology, which does have its roots in philosophy. No matter the progression of the physical sciences, it can be clearly argued that thought, belief and a value system has not been proven to be strictly mechanical. That being said, however, does not give the field of psychology carte blanche to incorporate intelligent design or any other religious preference in its practice. Much more study is needed before one can categorically say that psychology is an entirely separate discipline than the above mentioned, for the very factors in the previous pages of this essay are what build the individual personality. No matter the prevailing belief in one’s society, the mind is free to accept or reject it on whatever grounds of inquiry the individual has undertaken. It is the role of the psychologist to understand the importance of a spiritual belief to many people; belief systems are the underpinnings of every society, and the goal of psychology should be to better understand the purpose of such belief systems rather than disregard them due to their lack of empirical evidence. Reams of books can be written on this one question, no doubt for and against. The issue is so complex and convoluted due to the emotions involved and the agendas of each side for attempting to gain the upper hand. Yet this is, in itself, a study. What is it that is propelling Westerners to go to such lengths as to change laws regarding education of both sides? Before categorically stating that teleology, metaphysics, etc. has no place in psychology, we must consider that in assessing how theories or behaviors or thoughts develop, we do not understand the science behind them; hence, no empirical support is available in the strictest sense (Jean Bricmont, 1997). An individual in the social sciences can corroborate with those in the empirical sciences, yet the meaning attached to findings is a function of recognition of repeating patterns that cannot be measured by empirical means. This automatically throws metaphysics and other ambiguous categories into the mix. We must also remember that scientists are also humans with the very same patterns of cognitive development as everyone else; their jealously guarded positions within their areas of specialty are a study in themselves; one could even go as far as to say that they have formed a belief system all their own, to which they are as emotionally attached as any religious zealot. This is where psychology must be balanced in incorporating both empirical science and philosophy of mind. In order to understand what the driving force is behind teleology, we can only look at the results of its presence. We cannot empirically measure its growth and various ways of metamorphosis. While people can have ideas, people are not ideas in the empirical sense (Ian Heath, 2003). Wilhelm Wendt put the role of psychology quite succinctly in his three general principles of psychology: 1) Inner, or psychological, experience is not a special sphere of experience apart from others, but is immediate experience in its totality. 2) This immediate experience is not made up of unchanging contents, but of an interconnection of processes; not of objects, but of occurrences, of universal human experiences and their relations in accordance with certain laws. 3) Each, of these processes contains an objective content and a subjective process, thus including the general conditions both of all knowledge and of all practical human activity† (Wilhelm Wendt, 1897). In maintaining these principles and staying focused on the fundamental purpose of psychology, this discipline can easily incorporate belief systems into its practice by understanding them to be what they are: inner experiences that propel external behavior. Incorporating ideas and beliefs into psychology from the standpoint of better serving humanity in an attempt to understand itself and better educate itself is necessary for a dynamic global society that has the tendency to make what is simple complicated and what is important irrelevant in the face of fact. It is my belief that rather than create ever-new branches of psychology that focus on a small part of the function of individuals or groups, it would behoove the science of psychology to remember its roots and ethical standards in practice. Psychology should refrain from becoming political, yet acknowledge that is existence in politics is important.